The platform is rolling out a updated setting that enables them to cut down on the quantity of AI-made media appearing in their feeds. This initiative comes as the company announced that it currently hosts more than 1 billion content made with AI.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a widespread release. This shift comes amid a increase in AI content, spurred by emerging content generation software.
AI Proliferation Online
Recent reports that approximately a tenth of the quickest rising video streams on a popular video site primarily display content made by AI. A considerable share of this content is deemed “AI slop”, a term for poor-quality, factory-style content that is frequently nonsensical or surreal.
Our research shows that a lot of users like content made with AI tools, including AI artwork to informative clips, and we aim to give people the option to see more or less of that, depending on their own preferences,” commented a spokesperson.
Volume and Proportions
TikTok announced that there are now 1.3 billion videos on its network identified as AI-generated. In total, in excess of 100 m media items are uploaded to the app daily, making AI content a relatively small part of its overall inventory.
Customizing Your Feed
Members will be capable of reduce or increase the level of AI-generated videos they see by accessing the “manage topic” option in the application and choosing “AI-generated content”. Further subjects that can already be modified under the setting cover politics, clothing, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s policies require content makers to identify “realistic” AI-made content, and it forbids harmful AI impersonations of celebrities or emergencies. Any believable AI video that is unmarked can be taken down under its terms of service.
Additionally, the service will now add an AI-generated tag to content created with its own AI tools, or detected by an industry-wide initiative for identifying AI-generated material. This measure is aimed to deter users from trying to evade the tagging system.
Educational Initiatives
TikTok is furthermore launching a $2 million AI literacy fund for professionals and institutions to develop informative material about using AI responsibly. This program will support non-profit groups specializing in educating computer science.
Moderation Strategy
The video-sharing app has justified its content review process, amid debate over proposals to lay off hundreds of review team members in the United Kingdom. The company is planning to cut a significant number of roles in its user protection department in its British office, with worker representatives and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A company official clarified that human moderation would remain essential, but AI can safeguard staff by eliminating the most graphic content prior to it has to be seen by staff. TikTok announced a significant reduction in disturbing and violent content reviewed by safety staff over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to integrate humans and technology to ensure user safety,” she said. “We’ll have staff as part of that process, but we further consider it’s highly necessary to minimize viewing of dangerous material as rapidly, which is where a significant AI assistance is really helping us work at speed.”
