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This Corporate Battle Over the Cable News Network Shows How Broken US Journalism Truly Is.

Late Thursday, as rumors swirled about an incident at Brown University, CNN’s Kaitlan Collins took to social media, highlighting the uncertainty and directing people to her network’s 9pm newscast.

While CNN is certainly not a flawless news source, her statement seemed accurate to many. It is one of the organizations where there exists grounded and generally dependable reporting – especially during fast-moving events such as the one unfolding close to a New Hampshire storage facility.

An Uncertain State During a High-Stakes Struggle

But CNN, now 45 years old, finds itself in a uncertain position as two massive media conglomerates battle over ownership of its corporate owner, Warner Bros Discovery.

Regardless of who wins, the fate of CNN has been drawn into a high-stakes game of business acquisition, instead of as a question of what benefits the information-seeking public.

“Here is one more case of the profound systemic issues with origins in many years of regulatory actions,” said Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the University of Pennsylvania.

The debate about which company will control Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a more important point.

“The narrative is crafted as a financial tale with key players as the main characters, but there is very little discussion of the common good,” Pickard said.

The Additional Layer: Political Influence

This situation is further muddied by Donald Trump’s opinions about a network he has long portrayed as perhaps his chief “fake news” antagonist.

Recall the cries of “CNN sucks!” at Trump's rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.

Trump now claims that CNN needs new ownership. You can read that as ownership that will protect him from journalistic oversight. That is a factor in why he appears to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.

He has grounds to like that bidder more. For one thing, it is run by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently placed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the top editor of that venerable news network.

An Outcome of Continued Turmoil

It is important to note, if Netflix is successful, CNN and other cable outlets would first be spun off into a independent unit. Such a move could be a welcome development to many at the network, but it’s far from a guarantee of stability. That structure could position CNN for yet another acquisition. There is no finish line.

According to Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance stated that anti-trust laws should prohibit both deals.

“Either merger would be harmful to the country, and both should be challenged by regulators,” Wu argued.

The Core Problem and a Path Forward

No matter the outcome in this situation, the underlying crisis remains.

“What we have now is a highly anti-democratic system, but we shouldn’t give in to learned helplessness,” Pickard noted. Policy decisions – originating in the 1930s and 1940s – helped to create this overly commercial monster, and different policy decisions can address it.

Can reform occur in an era where the top communications regulator will not confirm that the agency is independent? Change is very unlikely now, but that doesn’t mean it will be impossible forever.

Measures that strengthen independent news organizations, reinforce local journalism, finance public media, and outlaw the consolidation of media power in too few hands are achievable – they are necessary for a healthy democracy.

In the world of media ownership, larger is not superior. And news organizations like CNN shouldn’t be pieces in the latest corporate chess match.

The writer

William Gay

A digital media strategist with over a decade of experience in content innovation and technology integration.

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